Work at NordicFeel

Our vision: The #1 challenger in Nordic beauty

Since our foundation in 2006, we never stopped developing as a brand and company. The organization we are today is a result of three strong companies - Swedish Eleven and NordicFeel, and Norwegian Blush - coming together as one leading player in the Nordic online beauty space. 

Today we have more than 25 000 products, over 400 brands, 4 live markets, and an abundance of tools, data and knowledge at our disposal, but at heart we are still a challenger brand. We are constantly looking for new ways to innovate the beauty industry and make the journey more exciting and unique for each customer.

Our mission: Leading the way to better the beauty business

As a company, we have a bigger role to play than just selling products. Our challenger attitude drives us to change the things that are not working, and our guiding principle is that we contribute to a better world wherever possible.

We are engaged in sustainability in several ways, not only through an engagement in diversity and inclusion, but also in environmental sustainability efforts like using sustainable electricity and having efficient recycling systems in our offices.

Our people and values

We are a diverse team of more than 100 individuals divided between our headquarters in central Stockholm, and our warehouse in Växjö. Although we come from many different backgrounds and experiences, we are united by our core values:

Creative: Creativity is what fuels us in creating unique experiences for our customers. We believe that true innovation can only happen under the freedom to explore and experiment.

Bold: Driven by the aspiration to change industry standards, we push ourselves to try new paths without being held back by a fear of failure.

Curious: We share a passion for learning, exploration, and continuous improvement. We never stop asking questions, seeking understanding, and looking for new opportunities to grow.

Focused: We focus our time and efforts where it really matters – on the things that have real impact. We strive to deliver high quality work, never forgetting who we do it for and always guided by real data.

Together: Together is not just a value – it is our heartbeat. The diversity and collective power of our team, suppliers and customers is what makes us successful.

Our benefits

We offer all of the sweet standard benefits such as a competitive salary, wellness allowance, occupational pension and insurance, parental pay and hybrid work.

On top of that, you get an amazing team that likes to spend time together at breakfasts, after works, fikas, summer parties, or just by the coffee machine. And, of course, a generous beauty discount on our website.